The Innovator’s Journey (InJ) Theory

Each innovator has a Call to Innovate that warrants an individually defined (InJ) Start to their journey. They Descend by searching for answers to innovation challenges. They begin to Ascend by gathering assets, testing, and/or collaborating to overcome those challenges. Ultimately, they move towards Unifying all that they have learned and experienced to manage a new state of entrepreneurial thinking. And they Return from the iteration as a hero. These activities are additive versus standalone.